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Why did Canlan Sports change the name at Etobicoke?

Last Updated: January 17, 2025

Canlan Sports has entered into a 5-year sponsorship agreement with Cizzle Brands as of August 1, 2024, until July 31, 2029, to promote CWENCH Hydration products to our mutual sports enthusiasts who are interested in optimal nutrition and athletic performance.  Canlan Sports and Cizzle Brands have a shared vision as CWENCH Hydration is a committed...

Who is Cizzle Brands and what is CWENCH Hydration?

Last Updated: January 17, 2025

CWENCH Hydration, a leading brand under Cizzle Brands company umbrella, is dedicated to providing healthy and innovative hydration solutions for athletes. With a focus on quality, performance, and nutrition, Cwench Hydration offers products designed to meet the rigorous demands of sports and active lifestyles.  Learn more at www.cwenchhydration.com   

What is changing for our customers? How are they impacted?

Last Updated: January 17, 2025

Customers at Etobicoke will see new signage and promotions that reflect the CWENCH Hydration brand as early as August with ongoing branding efforts to continue over the coming months.  When researching recreation sports offerings in the Greater Toronto Area (GTA), customers will see CWENCH Centre | Canlan Sports as a location option for hockey leagues,...

How will the customer experience at Etobicoke be different?

Last Updated: January 17, 2025

The customer experience at the CWENCH Centre will continue to meet the high operation standards of Canlan Sports for a sports complex and ice arena.  Customer experience is a core pillar for a Canlan Sports community, and we will continue to conduct ongoing customer experience surveys and action accordingly to ensure we meet customer expectations. ...

What specific products will be offered under this agreement?

Last Updated: January 17, 2025

CWENCH currently comes in 2 formats (hydration powder mix & ready-to-drink sports drinks) in 4 flavours (Blue Raspberry, Berry Crush, Cherry Lime and Rainbow Swirl). All CWENCH products will be available for sale through Canlan.  

Will my contract change? Is my contract still with Canlan or is it with CWENCH?

Last Updated: January 17, 2025

Your contract will not change as the agreement between Canlan and CWENCH is a sponsorship arrangement. There is no change in ownership of anything.   The only minor change is the location name.   

Will CWENCH Centre still use the Canlan Sports website for registrations and bookings?

Last Updated: January 17, 2025

Yes – you can still go to Canlansports.com for all registrations and bookings.   When searching for Program, Camp, League or Tournament locations, please select CWENCH Centre, the new name of Canlan Sports Etobicoke.  

Will customers need to sign new waivers?

Last Updated: January 17, 2025

No new waiver is required. 

Will Canlan Sports’ products change? For example, ASHL, YHL, or Programs?

Last Updated: January 17, 2025

No – all Canlan Sports products will continue to be offered according to our high standards for customer experience.  

Will search engines still find Canlan Sports Etobicoke?

Last Updated: January 17, 2025

Yes, as the sports complex will be referred to as “CWENCH Centre: A Canlan Sports Community”