April 12, 2021
It’s where we play™: A Rebranding Story.
We believe that sports communities change lives for the better. Sport connects us, it unifies us. Sport empowers us to reach a collective goal, that makes us stronger together and we’re excited to take you on this journey with us.
The brand anatomy of the new logo for Canlan Sports™.
Our brand has evolved and we’re ready to continue to practice what we preach. We know the needs of our community are ever-changing, and we want to ensure we continue to support them by providing a space for everyone to play.
You are at the heart of what we do. We believe that sports communities change lives for the better. Sport connects us, it unifies us. Sport empowers us to reach a collective goal, that makes us stronger together and we’re excited to take you on this journey with us as we challenge ourselves through this stage of development.
A New Name
The Canlan brand was built on Canadian land over 20 years ago. With over 15 Sports Complexes across Canada and the US, we’re the home arena to thousands of players from coast to coast. Our vision has always been to create the most innovative and extraordinary sports experiences for our communities, and this will never change.
Today, we will no longer be known as Canlan Ice Sports or Canlan Sportsplex.
On April 12th, 2021 we will become more united and stronger together. This opportunity for growth will allow our company and customers alike to bring our vision to life as we keep striving to be our best.
We are Canlan Sports™, and this is where we play.
A New Look
*Add a little bit of spice*
We’ve got a new look, and we’re so excited to flaunt it. Our visual identity will be reflexive of the feelings from our team and customers in order to resonate with our audiences and connect with them on a deep level.
We call it ‘the cut’, it’s an ode to the ice that made us and the motion that defines us. As we look towards our future and connecting communities through sport, this new visual identity will broaden our scope, and tie in all the attributes that make us, Canlan Sports.
Look out for our new branding and what we feel represents us:
Our connection to nature.
Our thriving communities coming together.
How play, fun & friendly competition form our extraordinary experiences.
Lastly, self-improvement. It’s how we show growth and development.
The same passion for creating a world where everyone can play.
All good things don’t come to an end, they grow, develop, and evolve. This transition will allow us more possibilities to flourish in the sports and recreational space. Being gamechangers is part of our culture; it is who we are, why we’re here, and where we’re going.
We are leading change in safety, programming, and self-development. We’re always thinking of innovative ways to make learning fun or creating new extraordinary sports experiences for all.
Our mission: to provide inclusive, accessible, environmentally-friendly spaces for people to stay active, play sports and connect to their communities.
Come join us. It’s where we play, together.
